1. Familiar with the principles and characteristics of Baidu, Google, 360, Sogou, Shenma and other major search engines, familiar with ranking rules and laws, promotion budget and cost control;
2. Plan the SEM promotion plan, analyze daily consumption, traffic, conversion and other data, and select keywords and creative words to prepare and adjust the bidding promotion strategy in time;
3. Regularly monitor performance indicators such as traffic, consumption, conversion, conversion rate, CPA, weekly and monthly analysis and summary of the overall account data, find problems, propose or make adjustment strategies.
1. Bachelor degree or above in computer-related majors is preferred;
2. Have more than 2 years of experience in optimizing large and medium-sized websites.